Tofurky Trauma

Oh, here's a great idea, brought to you by PETA (duh):

Now that he's moved over to Monday Night Football, NFL announcer John Madden won't be appearing in the broadcast booth at either of the two Thanksgiving Day NFL match-ups this year, and-thankfully-neither will his drumstick-and-cholesterol-laden turkey. PETA would love to see Madden's tradition of honoring the game's stars continue-but with a compassionate twist.

PETA has sent a delicious Tofurky® vegetarian feast to Madden, as well as Greg Gumbel, Phil Simms, and Armen Keteyian of CBS and Joe Buck, Chris Collinsworth, and Troy Aikman of Fox, asking them to give out the first annual "Tofurky Award" to the Player of the Game during their Thanksgiving week broadcasts.

I love animals as much as/if not more than the next person, but this is absurd (as well as a blatant Tofurky marketing gimmick).

The letter to Madden and the other broadcasters is great:

What NFL player wouldn't want to be rewarded with a healthy, delicious veggie roast, instead of the greasy tendons and fatty turkey skin that he's had in the past?

What player, indeed? Is this one of those pesky rhetorical questions, like "Is the Pope Catholic" or "Does a bear shit in the woods?"

I've never tried Tofurky, so I have no idea if it's any good; however, I can't see the "Tofurky Award" going over too well. How great would that be- you're the player of the game and you're presented with a big hunk of Tofurky? Sweet. I wonder how Gumbel, Collinsworth, Aikmen, et al. enjoyed their Tofurky feasts...